Permanent Pair Bonding Research Paper Example | Topics and Well Written Essays - 1750 words

Permanent Pair Bonding - Research Paper Example 227). Pair-bonds can be defined as long-term affiliation between two individuals that also includes a sexual relationship. This relationship is relatively enduring irrespective of whether it is monogamous or polygamous. Various hypotheses have surfaced regarding the evolution of human pair-bonds, with some considering it a consequence of the competition of male mating while others considering it paternal provisioning’s adaptation. This paper explores the evolution of permanent pair bonding in humans. Pair bonding is one of the most fundamental behaviors in humans like it is in all other primates and mammals. The importance of pair bonding is secondary probably only to such physiological needs as food and air. It is a natural behavior because of which it is commonly exhibited by both humans and non-human living beings, though in humans, a wide range of factors influence humans’ perceptions about and trends in pair bonding. Humans’ pair bonding patterns and behaviors are considerably different from those of other primates, humans being superior to them. Although the bond between a child and a mother in humans is homologous with the bond seen in other primates as well as mammals, yet the pair bond between a man and a woman and the pair bond between a man and a child in humans are not comparable to any terrestrial primate’s or mammals’ bonds (Immerman, 2003, p. 138). ... mother and a child in humans is similar to other terrestrial primates but the bases of affiliative bond between a man and a woman or between a child and a man is dissimilar between humans and primates. The biological explanation of the evolution of pair-bonding is explained by the research on the monogamous rodents that has led to the emergence of a neurobiological model of formation of pair-bond (Young and Wang, 2004). The neuropeptides oxytocin and vasopressin play an important role in dealing with the social cues that help in individual recognition. Reward learning and reinforcement is caused by mesolimbic dopamine. During the process of mating, dopamine receptors and neuropeptide get activated concurrently in the brain’s reward centers which leads to the conditioned preference for partner in pair-bonding. The differences observed in the tendency to develop pair bonds across different species is explained by the differential regulation of the expression of neuropeptide rece ptor. A very important perspective of the evolution of human pairing is grounded in religion. This is the perspective believed by a vast majority of people that believe in God and typically those that belong to an Abrahamic religion. It is mentioned in the religious scriptures that God made Adam and Eve as a pair and the entire generations of humans that have born ever since evolved from this first pair. For instance, in Surah Al-Nisa, it is mentioned, â€Å"O humans! Be pious (careful of your duty) to your Lord, Who created you from a single self (soul), and from it He created its mate, and from them He has spread a multitude of men and women† (Al-Nisa 4:1 cited in El-Najjar, 2007). This verse reveals about the commencement of life with one soul from which, its mate was made. Over the passage of

Professional Application Essay Example | Topics and Well Written Essays - 2250 words

Professional Application - Essay Example Some of the best practice and ideas are looked into and the essential settlement of ideas is brought to the fore. A variety of communication objectives are provided. The research also analyzes the targeted market audience. In a nutshell the research paper in depth talks about the marketing strategies that could be employed by the Steve Marden footwear company that aims to break the barriers in its line of business and enjoy a more market base unlike its rivals. Introduction Marketing communication involves bringing the products of a firm to the market and creating awareness that the product exists. It also involves other relevant information by the suppliers to the consumers that could be improvements on quality or branding. Marketing communication consists of the place, price promotion and the product. Methods and techniques of promotion differ with the product and the number of people targeted. It considers the types or groups of people the advertisement is reaching out to, their a ge gap, the kind of media they are most likely to come into contact with most of the time. Steve Marden limited which is a recognized footwear brand aims to make use of the integrated marketing campaign technique so as to rise above their competitors and to also maximize their sales and realize better revenue. One of the most common issues that affect product marketing is the message relay technique. This is an Achilles heel in the Steve Marden limited company. Once a technical team is tasked with the aim of marketing a product, they have to give it an appealing marketing message that will bring out the curiosity effect amongst the targeted market. Here are a number of the technical techniques employed by the marketing team. Steve Marden Limited is aiming to break the barriers in terms of marketing its footwear products. It first needs to re-strategize the marketing department of the company so as to bring in the people who will drive the sales of the company upwards. The marketing team will need to come up with a theme or logo that defines Steve Marden Limited and defines the company amongst its competitors. These is a major step in allowing Steve Marden Limited to be the major footwear brand it aims to be. Brochures hold a lot of information that needs to be passed onto the targeted audience, and also they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters contain useful organizational information that needs to be communicated appropriately. Posters and bulletins as well provide a means to reach consumers. However they are often not paid attention and are effective when you place them strategically where the customers are likely to see and notice them. Posters should also be kept neat and made attractive to be noti ced. Social networks that involve discussion groups are effective methods of promoting and advertising products. The social network is cheap to operate with and very fast media. It would involve sites like Facebook alongside company blogs and websites. (Belch & Belch, 2012) Television can sometimes be quite expensive; however, it is a very effective medium as it reaches a very extensive population and grows in popularity with time. Radio on the other hand is also an effective tool of advertisement as it reaches a good population. Even so,